5. Act

Patient Journey Analytics · Who needs to act

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Step 5 · Act

Who needs to act on this?

Access

Owner: Director, Market Access
Focus: two regions' plans
Suggested action

Review prior auth criteria with the top plans in Region North-East and Region Mid-South. Clarify which lab results are required up front.

Expected effect

Fewer prior auth rejections in the two outlier regions and a narrower regional gap.

Field

Owner: Regional Sales Directors
149 practices flagged · practice-level only, never patient-level
Suggested action

Flag 149 affected practices for a visit on prior auth requirements and lab result documentation.

Expected effect

Practices submit complete requests the first time, so more prescriptions reach first fill.

Patient Services

Owner: Head of Patient Services
Add prior auth support
Suggested action

Add prior auth support for new Brand X prescriptions, including a missing lab result check before submission.

Expected effect

Fewer abandoned prescriptions and faster time to first fill.

Action timeline

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