Step 4 · Drop-off
Where are we losing patients?
15,936
New Brand X prescriptions
Last 24 months
27.5%
Abandoned before first fill
4,384 prescriptions
19.5%
Prior auth rejection rate
Of submitted requests
16.7 pts
Regional gap
Two outlier regions vs the rest
Abandoned new prescriptions cluster in two regions and track closely with prior authorization rejections. Top reason: missing lab result.
Prescription to first fill
New Brand X prescriptions remaining at each step
Prescription written15,936 · 100.0%
Benefits verified15,451 · 97.0%−485
Prior auth submitted14,372 · 90.2%−1,079
Approved12,206 · 76.6%−2,166
First fill11,552 · 72.5%−654
4,384 abandoned (27.5%). The biggest loss is at prior auth approval.
Prior auth rejection reasons
Share of rejected requests
Abandonment rate by region
Share of new Brand X prescriptions not filled
Regional tile map
Darker tiles mean higher abandonment
Great Lakes21.3%
North-East39.1%
West24%
Mountain22.4%
Plains21.7%
Mid-Atlantic22.9%
Mid-South40.8%
South-East24.6%
Outlier regions outlined: Region North-East at 39.1% and Region Mid-South at 40.8%, versus 23.0% elsewhere.
Prior auth rejections track with abandonment
Each dot is a region. Line shows the trend.
Learn and improve.Every data refresh sharpens the next question and the next action.